A lot is happening in the world of personal mobility, with new business models like car sharing, ride sharing, mobility integration and demand responsive systems like Uber making waves. Even within some of these new mobility models, we are seeing huge amounts of business model innovation. For example, car sharing has evolved from “station-to-station” only solutions, to also offer free-floating solutions where one can pick and drop off a car anytime, anywhere. We have also seen growth of peer-to-peer car-sharing solutions, where someone rents their personal car to others, usually through an intermediary IT platform; clearly a solution for those not as emotional about their car as me! We’ve also seen emerging “low-cost car-sharing” models, such as Citeecar, with rentals for $1.16 per hour in Germany.