AppsFlyer Raises Another $20 Million To Build Out Its Mobile Ad Measurement Platform

7179532268_77d055cf5a_k The rise of smartphones and app usage have had a big impact on the growth of mobile advertising, which is projected to see spend of $64 billion this year and grow to $158 billion in 2018, according to eMarketer. With that has come the rise of mobile ad tech — systems that advertisers, ad networks, and others in the mobile ecosystem hope will help improve the effectiveness of the medium.… Read More

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