2015 Ad Spend Rises To $187B, Digital Inches Closer To One Third Of It

old television Web and mobile continue to be the platforms that get all the buzz, but when it comes to advertising dollars, traditional media continues to rule the roost. Strategy Analytics has published its latest figures for advertising spend in the U.S., and in an overall pot that it estimates at nearly $187 billion, digital will account for just under 30% of that — 28%, or $52.8 billion, to… Read More

Leave a Reply

Your email address will not be published. Required fields are marked *